THE PROBLEM
Average CMO tenure in the S&P 500 is 4.1 years, the shortest of any C-suite role (Spencer Stuart, 2026 CMO Tenure Study). More than 60 percent of marketers say they felt overwhelmed in the past 12 months (Marketing Week, 2026). Leading marketing has never carried higher expectations or less room for error.
If you are leading or running marketing at an early-to-mid-stage company, this probably sounds familiar:
- You are doing it by default: reactive, scattered, unsure it is working.
- Every week brings a new tactic, tool, or fire drill, and the backlog grows faster than the results.
- You can report activity to your CEO or board, but you cannot yet show that marketing is on track.
The gap usually is not tactics. It is leadership, and leadership is a coachable skill.
WHAT IT IS
A 12-week, one-on-one program that combines executive coaching with CMO-level advisory, led by Jason Mundy, a certified executive coach who has held the CMO seat. It starts with a TriMetrix EQ behavioral science assessment, moves through six bi-weekly coaching sessions, and ends with your Marketing Leadership Plan.
This is not a course, and it is not a consulting project. It is coaching for the way you lead and advisory for the marketing decisions on your desk.
What you get
- A clear read on yourself as a leader: your strengths, drivers, and blind spots, using the TriMetrix EQ behavioral science assessment
- The few priorities that move growth: the two or three that matter
- An operating cadence and metrics: a simple rhythm and scoreboard that keeps marketing on track
HOW IT WORKS
- TriMetrix EQ assessment and debrief (Weeks 1 and 2): a behavioral science read on your strengths, drivers, and emotional intelligence, and what this means for how you lead marketing
- Six bi-weekly 1:1 sessions (Weeks 1 to 12): executive coaching plus CMO-level advisory, applied to the real decisions you need to make today
- Between-session accountability (ongoing): clear commitments after every session, so progress happens between conversations, not just during them
- Your Marketing Leadership Plan (Week 12): a one-page operating system covering your priorities, cadence, and scoreboard, pressure-tested together and yours to keep running
Why you should do it
- This is coaching from someone who has actually held the CMO seat: mindset and marketing, together.
- Coaching pays for itself. 86 percent of companies that measured coaching ROI report they at least recouped their investment (ICF Global Coaching Client Study).
- You leave able to lead the function with confidence, whether you own marketing yourself or guide a marketing hire.
Cost
$3,500 per month across the 12-week program. That includes the TriMetrix EQ assessment and debrief, six one-on-one sessions, and between-session accountability. When you want a partner beyond the program, ongoing coaching or fractional CMO support is an option.
GET IN TOUCH TO LEARN MORE
Frequently Asked Questions
Leaders running or owning marketing at early-to-mid-stage companies. That includes founders and CEOs who own marketing themselves or guide a marketing hire, and marketing leaders who want to grow into the role their company needs.
Both, and that is the point. Every session covers how you lead (coaching) and the marketing decisions in front of you (CMO-level advisory). Most programs offer one or the other.
A behavioral science assessment that measures how you behave (DISC), what drives you (12 Driving Forces), and your emotional intelligence. It gives us a clear, objective starting point for the coaching, and you keep the insights for the rest of your career.
Six one-on-one sessions over 12 weeks, plus focused commitments between sessions. It is designed for a full calendar. The work happens inside the job you are already doing, not on top of it.
A clear read on yourself as a leader, the two or three priorities that move growth, an operating cadence and scoreboard, and a one-page Marketing Leadership Plan you keep running.
You keep running your Plan. Many clients continue with ongoing coaching or fractional CMO support from ONPOINT Business Advisors, but there is no obligation to do either.
ABOUT JASON MUNDY
Jason is a transformative leader, business coach and fractional CMO with three decades of B2B marketing leadership in technology that spans software, hardware, professional IT services, and SaaS. He has held executive roles in high growth start-ups as well as Fortune 100 technology companies including EMC and Dell Technologies. As a full-time and fractional CMO, operating advisor and certified FocalPoint Business and Leadership Coach, Jason has demonstrated exceptional capability in driving substantial growth, transformative change management and strategic initiatives. Jason holds an MBA with a concentration in General Management and Marketing from Boston University Questrom School of Business and a BS in Industrial Manufacturing Engineering from the University of Rhode Island.