Fractional CMO Services

Expert fractional marketing and go-to-market advisory services backed by proven real-world experience and results that will unlock the full potential of your brand and accelerate your revenue goals.

Our Approach

Marketing Is Your Strategic Lever

With 30 years of experience in marketing leadership for SaaS, FinTech, and IT services organizations, ONPOINT Business Advisors understands how to cut through the noise and what works in today’s rapidly changing market and technology landscape. Whether building or amplifying your brand, launching a new product or accelerating revenue, our fractional CMO services use a data-driven approach and the latest methodologies, tools and technology including AI to get results fast.

Fractional CMO Services

Marketing Strategy and Planning

Develop a realistic marketing strategy and metric-driven plan that aligns to your business goals and can pragmatically be executed by your team or supporting resources.

Product Launch

Expand your business or break into new markets by introducing your new product with compelling and differentiated positioning and utilizing the channels where your ideal client resides.

High Impact Messaging

Rise above the competition and noise with refreshed messaging that amplifies your brand, vision and mission and resonates with your target market, customers and partners.

Revenue and Performance Marketing

Revenue is the most important metric of your business. Develop a demand and lead-generation strategy that includes digital in-bound and outbound tactics designed to engage your ideal customer where they are and compel them to purchase.

Brand Identity

Brand is more than a logo or tagline, it’s your organization’s unique personality and it’s fundamental to revenue growth and customer retention. Build or refine your organization’s brand with compelling positioning, visual elements and your online digital presence to elevate the perception of your unique value and earn the trust of prospects and your customers.

Marketing Team Development

A cohesive team with the right people in the right seats will outperform a team twice its size with twice the resources. Identify exactly what roles, skills, structure and profile of marketing professionals will fit your company culture and lead to a high-performing team that produces the results you want.

Free Assessment

MARKETING GROWTH SCORE

Is your marketing built for growth or holding it back? Answer 20 quick questions and get an instant score across the six areas that separate high-growth companies from the rest, including AI readiness. It’s free and takes less than 5 minutes, and you’ll know exactly where to focus first.

Get Your Score

Hear from our clients

“Jason is a phenomenal marketing executive and executive coach. He and I worked together with a major non-profit client this year and the feedback from both the senior leader and their executive leader, supports what I already knew – Jason is the real deal! I would without any hesitation recommend Jason as a business and/or executive coach or marketing strategist for any organization looking for sustainable results – that’s in both their people and processes.”

Jim Dunn, PhD, DHA, FACHE
President & CEO, LD Human Capital Consulting

“As the marketing leader for the consulting business, Jason was an integral part of my team that successfully re-built and launched Dell Technologies Consulting. He is a pragmatic and skilled marketer who can develop and lead teams that excel in delivering results and in enabling sales to drive growth. Jason brings a unique combination of marketing skills and experience along with strong knowledge of the latest trends in technology and the professional services industry. Jason was a great collaborative partner to me and my leadership team.”

Todd Pavone
President, Dell Technologies

“Jason is an innovative and highly adaptable marketing leader. He excels at the full spectrum of critical marketing capabilities, from strategy planning to messaging and content development to digital marketing. When we worked together, he championed critical initiatives including his team’s focus on customer advocacy, re-skilling talent and investing in a successful ABM program.”

Barb Robidoux

SVP Marketing, EMC/ Dell Technologies

“As the marketing leader for my consulting and coaching firm, Jason was more than just an operator — he was a trusted partner to me as CEO. He built and led a lean marketing team with precision and creativity, overseeing content strategy, CRM deployment, and lead generation efforts. His most impactful contribution was the design and execution of a high-performing email campaign that reached 2,400 targeted contacts and drove a dramatic spike in website traffic. Jason brought strategic thinking, technical know-how, and sound judgment to every discussion. I relied on his insights regularly, and he delivered results that exceeded expectations.”

Mike Brunnick

Founder and CEO, VALR Advisors

“When selling complex solutions and services, sales needs a partner who can collaborate and develop a marketing strategy fully aligned to sales objectives as well as the business’ priorities. Jason certainly fits this profile. With his strong understanding of GTM and ability to lead high performing teams, he built an execution machine that delivered exceptional messaging and content as well as demand generation and sales programs leading to strong and lasting results.”

Scott Peyser

SVP Strategic Services Sales, Dell Technologies

“Jason takes clients through a thoughtful, proven approach and behavioral science-based assessments that are both engaging and eye-opening. From there, Jason provides practical tools that help me capitalize on my strengths while improving other areas. His guidance has enabled me to approach business challenges with greater confidence, accountability, and a perspective I didn’t have before.”

Coleby Mantz
Founder, Jetty Marketing, LLC

“Jason was exactly the kind of advisor I needed to help chart the course for my company’s continued success. Before we even got into many of the more detailed nuances of my business, Jason first took the time to learn deeply about me and what my leadership style was. From there, it was easy to work with Jason to develop a strategic plan for the business that had my own style and interests in mind.
Working with Jason helped me to reflect on what mattered most to me, and identify what success truly looked like over the next 1-5-20 years and how that can be achieved. I would highly recommend Jason to anyone looking to refine their business plan, whether you are a new owner or an industry veteran looking for new perspective!”

Matt Smith
Principal and Owner, Receptor Design